Every antique has a story worth telling.
Pastel uses AI to uncover the provenance, history, and value hidden in every piece — so sellers list in seconds and buyers shop with trust.
List in seconds.
Not hours.
Our AI does the heavy lifting — researching provenance, writing descriptions, and identifying eras — so you can focus on what you love.
Snap a Photo
Point your camera at any antique — messy shelf, single piece, or entire collection. Our vision AI handles the rest.
AI Writes the Story
Pastel instantly identifies the era, material, provenance, and dimensions — then generates a rich description that sells.
Go Live & Sell
List instantly on the marketplace or go live with video to show buyers every angle and tell the story in person.
Story sells.
We write it for you.
Items with provenance sell faster and for higher prices. Our AI uncovers the hidden history trapped in physical shops and generates stories that build trust.
Computer Vision Identification
Upload any photo. Our models instantly identify the piece, its era, material, maker, and style — even from cluttered shelf photos.
Provenance Storytelling
Our "Prompt Journey" engine chains multiple inference steps to produce rich, factual, emotionally resonant descriptions — not generic marketing copy.
Trust & Authenticity
Video-first selling lets buyers see every angle, imperfection, and detail. Story + video = the trust layer missing from online antiques.
Discover by category
From Art Deco jewelry to Mid-Century furniture — every category, curated with stories that matter.
Watch. Connect.
Own a piece of history.
TikTok meets antique shop. Our live selling creates urgency and trust for one-of-a-kind items.
Story-Driven Video
Sellers share the history, the markings, the patina — in real-time video that static photos can never capture.
Built-In Urgency
One-of-a-kind inventory means every live session is a fleeting opportunity. No two pieces are the same.
Community & Trust
Buyers chat, ask questions, and connect with sellers — building the trust that the antique world has always relied on.
Instant Checkout
See something you love? One tap to purchase, secure payment, and tracked shipping — all inside Pastel.
Loved by collectors
and sellers alike
I used to spend 20 minutes listing each piece. With Pastel's AI, I photograph my entire shelf and everything is cataloged with beautiful descriptions in seconds. Game changer.
The live selling feature is brilliant. I can show customers every detail — the patina, the hallmarks, the wear — and they trust what they're buying. My close rate doubled.
Finally, a platform that understands that antiques aren't commodities. Every piece has a story, and Pastel helps me find pieces with the provenance that matters to me.
Join the waitlist
We're onboarding our first cohort of sellers and collectors. Be among the first to experience Pastel when we launch the beta in March.
Common questions
What is Pastel?
Pastel is an AI-powered online marketplace for antiques and vintage collectibles. Sellers upload a photo of any antique and our computer vision models instantly identify the item, its era, material, maker, and dimensions. Our language models then generate a rich provenance story and complete listing description. Buyers discover pieces through editorial story feeds and live video selling sessions.
How does Pastel's AI listing work?
Simply snap a photo of any antique — even from a messy shelf or cluttered warehouse. Pastel's AI identifies the piece, researches its provenance, writes a compelling description, and estimates dimensions. What takes 20+ minutes manually is done in seconds. Our "Prompt Journey" engine chains multiple inference steps to ensure output is structured, factual, and emotionally resonant.
How is Pastel different from 1stDibs, Chairish, or eBay?
High-end platforms like 1stDibs and Chairish require pristine manual data entry, keeping the best "messy" inventory offline. Generalist platforms like eBay and Etsy treat antiques as commodities with high noise and counterfeit risk. Pastel automates the hard work of listing with AI while combining live video commerce for trust — unlocking supply that is too labor-intensive for incumbents to capture.
How much does it cost to sell on Pastel?
Pastel charges a 15% transaction fee on each sale with no monthly subscription fees to get started. This premium over eBay's 10-13% is justified because our AI automation saves sellers approximately 20 hours per week of listing work. We are also exploring subscription tiers and other revenue streams for professional sellers.
What categories of antiques can I sell on Pastel?
Pastel supports all major antique and vintage categories including furniture, art and prints, jewelry, collectibles, ceramics, silverware, vintage fashion, textiles, and more. Our AI can identify items across eras including Victorian, Art Deco, Mid-Century Modern, Art Nouveau, Edwardian, and contemporary vintage. We are expanding into adjacent categories like vintage furniture and estate sales.
Is Pastel available on mobile?
Yes. Pastel is available as a native iOS app on the App Store and as a responsive web application. Our mobile app includes the full AI listing camera, live video selling, and marketplace browsing experience. An Android version is planned for future release.